This project began as a simple ATF for Amazon; however, it quickly evolved into something much more complex...
We began with a quick conceptual sketch to present the idea and secure the client’s approval before moving forward.
Este proyecto comenzo como un simple ATF para Amazon...
Comenzamos con un boceto rápido para la aprobación de la solución por parte de cliente.
We had a RAW video and that's it. We had to make it work. We color corrected the video and levels in order to use a still frame.
Solamente contabamos con un video RAW. Y ya. Teniamos que hacerlo funcionar. Corregimos el color y los niveles para poder usar el still.
After color grading, the hand was meticulously masked and the product was replaced with a higher-resolution image. Lighting and shadows were reconstructed to create a cohesive and realistic composition. The hand was then enhanced through detailed digital painting, matching the resolution and finish of the original artwork to deliver a seamless, high-end final image.
Después de corregir el color, recortamos la mano y reemplazamos la imagen del producto por una de mejor calidad. Posteriormente, ajustamos las luces y sombras para integrarlas de manera natural en la composición. Finalmente, realizamos un retoque digital de los detalles de la mano para igualar su resolución con la de la imagen original, logrando así el resultado final.